"Our enormously productive economy ...
demands that we make consumption
our way of life, that we convert the buying
and use of goods into rituals, that we seek
our spiritual satisfaction, our ego satisfaction,
in consumption.... we need things consumed,
burned up, replaced, and discarded at an
ever-accelerating rate."

VICTOR LEBOW, Journal of Retailing 1955

(Strategie der US-Regierung nach dem 2. Weltkrieg)